Things that Dangle…

Is Mobile Marketing the New Shiny Object?

Posted in Business By Danlie

Anyone who pays any attention whatsoever to marketing trends and technology, is probably aware of the explosion in cell phone use worldwide.

I’m in the USA and while we like to think of ourselves as so technologically advanced, there are certain areas where we are way WAY behind the curve, and mobile phone technology is one of the biggest.

The rest of the world has adopted the mobile phone years before we did. Some countries have put mobile phones in the hands of just about every single member of the population, even down to the lowliest beggar on the street!

What this means to marketers of course, is a massive audience. And wherever there’s an audience and a means to reach them, there’s going to be marketing, advertising, and sales. That’s the tricky part for marketers though – how to sell to these people. Mobile phone use is such a different behavior than a normal computer, the environment of the user, the amount of their attention you can command, limitations of mobile browser technologies… all these things conspire against marketers who only know the “traditional” way of selling stuff online.

Enter the gurus to teach us everything we need to know about making gazillions of dollars in the new Gold Rush.

I’ve seen mobile courses that make ridiculous promises and in my opinion are basically using the “mobile” buzzword to get you hooked, but then delivering something else. I think most of us would call that “bait & switch”. I mean, if someone tells me they’re going to teach me to make money with mobile, but proceeds to show me how to list build off mobile and make money via emailing that list, then it’s not really making money from mobile, is it? It’s email marketing!

This is where Gauher Chaudhry’s MobiBlueprint course intends to deliver the goods. It’s all about making money directly from mobile marketing.

Gauher has been working on monetizing mobile traffic for a few years now, and in fact I remember speaking with him about some of his earliest experiments when there was barely any mobile traffic even to be had. The Android platform barely existed, even the iPhone was somewhat of an unknown quantity.

But in his typical fashion, Gauher charged ahead anyway, even though there were a trillion obstacles in the way. He spent plenty of money without seeing a return, just to test and experiment, in order to find out what worked, and what didn’t.

And this is what, in my opinion anyway, differentiates Gauher from so many other course makers. Everything he teaches, is exactly what he actually does in his personal business every day. Despite having authored and sold several Internet Marketing training products, it’s still not his core business. His true business has always been driving leads via CPA offers using whatever traffic sources were available to him (organic, PPC, PPV, banners, mobile…) He’s one of those guys who is in the trenches day in & day out. I’ve spent time with him in his home and watched him sit with Excel for an hour doing his stats.

OK but this is supposed to be a MobiBlueprint review right? Well the fact is I do have access to the course, and have given it a quick skim… but I’ve been so busy working on my Admob automation tool (not to mention the dozen other projects I have going right now… argh!) that I haven’t had time to really sit down, go through all the videos, make notes, and implement. I will say though that the content looks thorough… here’s the table of contents:

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